The less you hustle, the more peaceful your profits get.
Tomorrow is the first day of school for our first grader. Clothes have been sorted and decluttered. Backpack is ready to go. Lunchbox is out and ready for lunch.
The energy was excitement and anxiety - almost as if it were Christmas.
The best part for me? I get to be up with them, making breakfast, helping them through the morning routine and then dropping baby girl off for her first day. Once we do that, I get to have a mommy-son breakfast date with Bubba Boy (much like I did at the beginning of the summer with Baby Girl).
Do I have work tomorrow? No, because I've set my schedule up to be off on Wednesdays. I got to fill out the volunteer form to say I can volunteer every other week in the classroom, which I think both kids will need this year.
I get to do drop-off and pick-up up every day, except Fridays when my husband gets off early to pick them up. I get to have their snacks ready, hear about their day, and be their unwinding space.
I set up my schedule so that I can be there. I can be flexible. I also still get to build my businesses on my terms. It's not hustle; it's intention.
We've been sold a lie...
That hustle equals success.
That if you're not grinding, you'll never get ahead.
Do we have to work if we want it to be income producing, fulfilling, and beyond a hobby? Yes.
Does it actually take hustle? 24/7 grind? Working in every free pocket of time? No.
The story often goes that if motherhood and entrepreneurship will co-exist, we have to sacrifice sleep, sanity, and softness.
The reality is we can build something lasting and sustainable in a flexible, soft, and aligned way.
Sometimes, this means a season of more, sometimes a season of less. Sometimes, it comes with face-to-face client hours or 1-1 sales calls. Still, it all comes best in rhythms and seasons.
What if hustle isn't helping - it's hurting?
I have been there - long hours, constant pressure, distracted from my kids (this part demands our intention, or many of us fall back into this). I've experienced the belief that if I just worked harder, posted more, did all the trends, tried every platform, etc., I would finally be successful. I'd somehow just then be able to be present because money was coming in.
This chase cost me.
It cost me time with my kids.
It cost me creativity.
It cost me peace of mind.
And ironically, it cost me profits.
What I learned was that it starts now. With simplicity. With intention. With alignment to my values.
The shift happened when I stopped chasing balance and started creating cadence.
Cadence is a term from music. It is every part of the whole. It's the rise and fall in sequence. It is harmony, melody, and rhythm all together. It's how a song or sound moves.
Cadence is rhythm. It's the harmony of our lives.
Cadence should be intentional. Aligned. Simplified.
Cadence is knowing when to work, when to rest. When to push harder, and when to pull back. When to just be.
It's the opposite of hustle, and it's the basis for sustainable success.
When I began honoring my energy, setting boundaries, and building businesses that supported my life (not just my business), everything changed.
I became more focused.
My offer became more aligned.
My creativity blossomed.
My income became more peaceful - and more consistent.
And I'm not the only one.
There are a growing number of moms leaving their 9-5 behind for so many reasons. Desire. Feeling pushed out. Wanting to be home for the early years. Not feeling like they have a place after motherhood. Just because they want to. However, many women who do this still want an income. Many moms who have been staying home also still want an income.
Through this, there's a quiet revolution and resistance happening among self-employed and entrepreneurial moms. Women are choosing to build businesses that feel like home. They are working FROM the home, WITH their kids, IN/FOR their community.
Women are done with burnout and ready for balance. Ready for livable income on their terms.
Women are out here trading hustle for cadence.
If that's you - if you're craving a business that honors motherhood (and for those that need it, a business that honors your neurodivergence or your chronic illness) and your mission - you don't have to figure it out alone. You don't have to navigate burnout alone.
I've created a coaching community for moms just like you.
We're rewriting the rules.
We're building slow, soft, and smart.
We're growing businesses that fill us up - not drain us.
I hope to see you inside.
